What’s Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It)

John Bertino was interviewed on The Actionable Marketing Podcast, by CoSchedule which focuses on conversations with marketing geniuses from around the world delivered right to your earbuds. On this episode, they discussed what’s currently broken with the traditional marketing agency, and how John aims to fix it with The Agency Guide.

Listen to the Show Here: What’s Broken With the Traditional Marketing Agency and Client Relationship Model (and How to Fix It)

Some of the highlights of the show include:

• TAG’s Model: Consult with brands of all sizes to demystify marketing channels.
• Top Problems: Too many marketing teams, specialties, and biased advice
• Issues: Growing fast by sacrificing fundamental factors of business operations
• Inexperience and Inexpensive: You get what you pay for
• Education and Expectations: Talk in a transparent way, not over people’s heads.
• How to be a better client? Be willing and ready to learn.
• How to choose an agency? Consider personality, services, and teamwork.
• Best Practices: Slow, controlled, methodical growth; put clients first.
• Hiring Process: Prioritize communication.
• 4 Steps to Worry-free Marketing:
  • Start a conversation with a brand.
  • Create a high-level custom strategy.
  • Connect with a vetted, proven partner
  • Measure performance to produce results

You can find the full transcript of the show here.