Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing - Part 5]

Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]

By The TAG Team

Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…

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Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing - Part 4]

Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]

By The TAG Team

 What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage…

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Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing - Part 2]

Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing – Part 2]

By The TAG Team

 Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we highlight the importance of…

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Marketing to Retailers in the Food Industry With Jean-Marc Demers [Food and Beverage Marketing - Part 1]

Marketing to Retailers in the Food Industry With Jean-Marc Demers [Food and Beverage Marketing – Part 1]

By The TAG Team

 Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with expert food and beverage marketer Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlightening episode…

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Relationship Marketing for 99% Open Rates with Personalized Handwritten Notes at Scale | Marketing Mavericks Part 2 with Arian Radmand

By The TAG Team

 99% open rates are unheard of in the digital age–until now! Enter: IgnitePOST. Perfectly time the writing and sending of a handwritten note that personalizes and enhances the buyer’s journey. This effective relationship marketing super strategy can be done, at scale, with robots holding ball point pens that can even mimic your own handwriting.…

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