Posts by The TAG Team
Use Account-Based Marketing or FAIL! | Industrial Product Marketing Part 3, Thad Kahlow
1300% ROI using industrial Account-Based Marketing strategies? Yes! In this eye-opening podcast, expert Thad Kahlow shares invaluable insights and real success stories. Explore the power of targeted marketing in the manufacturing world, the secrets to engaging potential clients digitally, and hear how 1300% was achieved through an ABM campaign. Join us in this journey to…
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Content Marketing Strategy for Boring Industries: Industrial Product Marketing Part 2, Ross Simmonds
“The world gives you value back when you provide value first,” is a quote from Ross Simmonds in our conversation on industrial product marketing and content marketing strategy for boring industries. Dive into this episode to explore the art of marketing for industrial products. Learn how to create, distribute, and elevate your content to…
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The ULTIMATE Overview to Marketing Industrial Products: Industrial Product Marketing Part 1, Kelly Olson
Are you finding it difficult to grow your industrial products company and realize you need a strategic marketing plan tailored to the industrial sector? In our experience working with clients who sell industrial products at scale, we often hear how outdated their marketing strategies feel—stuck in the 90s. Today, effective B2B marketing for manufacturers and…
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Marketing Apprenticeships | The Biggest SECRET WEAPON for Marketing ROI
What is the future of marketing training? Marketing Apprenticeships. Discover how entry-level marketers can be guided to success by mentors paid by government funds, earn digital certifications, and bank real-world experience. These apprentices-turned-marketing-aces can help build your brand or business! Listen now to learn how hiring a marketing apprentice can benefit your marketing efforts.…
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Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey
Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. This episode is all about personal branding in mortgage marketing. In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel…
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Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns
Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode — all about mortgage industry content marketing, relationship building, strategic content creation, and more — is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California…
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Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton
The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics and lead generation strategies to adopt and which to avoid? Listen to today’s episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the “wild west days of internet marketing.”…
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Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson
From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing with a focus on highly effective mortgage email marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her…
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Introduction to the Niche Marketing Podcast with John Bertino
Introducing the Niche Marketing Podcast! NMP is a new show by The Agency Guide (TAG) that aims to offer a unique angle on marketing by interviewing marketers with exceptional insights into specific industries. The host, John Bertino, founded TAG and is joined by Laura Petersen, the Director of Content, for this introductory episode. The…
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Paid, Earned, and Owned Marketing Channels
Are you making the most of your marketing budget? A recent study found that — even with access to next-gen conversion tracking and analytics — businesses waste 40% of all marketing spend. If you want to get the most out of your marketing budget, you need to understand which marketing channels are likely to work…
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