Branding Strategy
Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson
From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing with a focus on highly effective mortgage email marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her…
Use Account-Based Marketing or FAIL! | Industrial Product Marketing Part 3, Thad Kahlow
1300% ROI using industrial Account-Based Marketing strategies? Yes! In this eye-opening podcast, expert Thad Kahlow shares invaluable insights and real success stories. Explore the power of targeted marketing in the manufacturing world, the secrets to engaging potential clients digitally, and hear how 1300% was achieved through an ABM campaign. Join us in this journey to…
Organic SEO and Paid Search in Industrial Marketing Mastery | Industrial Product Marketing Part 5, Justin Smith
Grow your company’s online presence with the power of SEO and Paid Search in Industrial Marketing. Learn innovative B2B marketing strategies for industrial supply companies, as Justin Smith of Outerbox shares his vast knowledge on specialized keyword research, the intricate dance between SEO and PPC, and the pivotal role of a unique value proposition. This…
Study Life, Not Advertising
I want to make a pledge right now. A pledge to never get sucked into the minutia of office politics, industry BS, or the mood changing occurrences that can kill the ever sought-after creativity that is so imperative for a happy life. And a happy life is what I desire, both on a professional and…
Fail Fast
Does it make sense to invest in developing your brand, or are you still trying to establish proof of concept? What channels can help you do this? They say that the best products are born out of need rather than creating demand that didn’t previously exist. There are exceptions, of course, such as Apple and…
Why Personal Branding Is Essential To Your Lifelong Success
Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a “nice-to-know”, it’s a must have. By definition, and depending on the…