Branding Strategy
Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…
Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]
Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…
Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]
Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…
Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]
Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…
Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk, Part 2]
Tired of your small business videos on YouTube getting lost in the noise? Let’s explore video strategies that are currently working for JC Polk, Executive Producer and Co-founder of OLAS Media, and John Bertino, CEO of The Agency Guide and Host of the Niche Marketing Podcast. John and JC aren’t just discussing theory; they have…
Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]
What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage…
How to Build a Profitable Podcast & YouTube Studio from Scratch [YouTube Marketing with Tom Brown, Part 5]
Don’t break the bank! Here’s what actually works when launching a content studio, podcast studio, or YouTube studio — whatever you want to call it! Tom Brown (Chicago Podcast Studio) and John Bertino (host of this show and co-host of NJ Content Studio show) break it all down—no fluff, just real stories, honest mistakes, and…
Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink, Part 4]
Did you know that over 500 hours of video are uploaded to YouTube every minute — but only a tiny fraction ever break through to get millions of views? What if you could crack the code behind YouTube’s algorithm and unlock massive growth for your channel? In this episode, a collaboration with the NJ Content…
Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]
Going viral is overrated! Want to know how to really make a profit and grow your business on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true…
How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]
Want to learn how to grow a YouTube channel and turn your passion into a monetized online presence? Let’s explore how Natalie Brunell, a former journalist, became a successful channel creator with nearly 200,000 subscribers. In this case study, you’ll discover actionable strategies for boosting your own channel’s growth, mastering YouTube’s algorithm, optimizing for YouTube…