podcast Archives - The Agency Guide

Nonprofit SEO Strategy 101 with Jake Bohall

Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it’s more than just about getting clicks—it’s a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make…

Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

By The TAG Team

Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…

Keys to Websites and Branding for Nonprofits with Alex Morse

Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]

By The TAG Team

Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…

Nonprofit Communications Strategy with John Bertino and Rick Cohen

Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]

By The TAG Team

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…

Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]

By The TAG Team

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…

Google Ad Grants for Nonprofits with Grant Hensel

Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]

By The TAG Team

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…

Social Media Content for Food Products with Josh Roush [Food and Beverage Marketing, Part 8]

By The TAG Team

The CEO of Movetic, Josh Roush, comes on to help guide food and beverage brands to use social media to grow. Not only does Josh break down concepts like ethos, storytelling, visuals, and influencers, his Tractor Beverages case study highlights messaging success in a clear way. It’s all about experimentation and support for a…

Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing, Part 6]

By The TAG Team

Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under…

Retail Promotion for Food and Beverage Products With Angela Rakis [Food and Beverage Marketing – Part 3]

By The TAG Team

How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for a proven, tactical strategy on retail promotion for food and beverage products, watch now! Angela Rakis, our guest expert, is a seasoned brand strategist…

Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]

By The TAG Team

Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…