The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success [YouTube Marketing with AJ Rantz, Part 6]

“I was months away from losing my house.” AJ Rantz’s journey from struggling social media content creator to a successful business is a powerful testament to resilience and creativity. Once a bartender on the brink of losing everything during the COVID-19 pandemic, AJ turned adversity into opportunity by launching Cocktail Cards, which became a wildly…

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Introduction to the Niche Marketing Podcast with John Bertino

 Introducing the Niche Marketing Podcast! NMP is a new show by The Agency Guide (TAG) that aims to offer a unique angle on marketing by interviewing marketers with exceptional insights into specific industries. The host, John Bertino, founded TAG and is joined by Laura Petersen, the Director of Content, for this introductory episode. The…

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How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell, Part 1]

Want to learn how to grow a YouTube channel and turn your passion into a monetized online presence? Let’s explore how Natalie Brunell, a former journalist, became a successful channel creator with nearly 200,000 subscribers. In this case study, you’ll discover actionable strategies for boosting your own channel’s growth, mastering YouTube’s algorithm, optimizing for YouTube…

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Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty, Part 3]

Going viral is overrated! Want to know how to really make a profit and grow your business on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true…

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Leveraging Influencer Marketing and PR in the Food and Beverage Industry with Bill Southard [Food and Beverage Marketing – Part 4]

 What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage…

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Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7]

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Our conversation with Billy Silva delves…

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