podcast Archives - The Agency Guide

In this episode of the Niche Marketing Podcast, host John Bertino chats with Amber Melanie Smith, founder of Activate Good and an emerging social impact YouTuber. Amber shares her journey from nonproﬁt leadership to digital content creation, providing valuable insights for nonproﬁts and aspiring creators. As we wrap up our series on nonproﬁt marketing, Amber…

Videos and Storytelling for Nonprofits - Nonprofit Marketing

Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva, Part 7]

By The TAG Team

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Our conversation with Billy Silva delves…

Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]

By The TAG Team

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:…

Nonprofit Communications Strategy with John Bertino and Rick Cohen

Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen, Part 1]

By The TAG Team

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back…

Nonprofit SEO Strategy 101 with Jake Bohall

Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6]

By The TAG Team

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it’s more than just about getting clicks—it’s a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make…

Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]

By The TAG Team

Nonprofit organizations must think outside the box if they want to scale awareness, trust, and relationships—three critical elements for successful fundraising and accomplishing their mission. But how can nonprofits effectively scale these seemingly personal connections? The answer might lie in influencer marketing. As Robert Cialdini points out in his book Influence, people are significantly swayed…

Keys to Websites and Branding for Nonprofits with Alex Morse

Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse, Part 3]

By The TAG Team

Nonprofit branding, what makes a great nonprofit website, how to increase peer-to-peer fundraising, strategy for consistent messaging standards, and more! In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from side•sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping…

Google Ad Grants for Nonprofits with Grant Hensel

Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]

By The TAG Team

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices…

Social Media Content for Food Products with Josh Roush [Food and Beverage Marketing, Part 8]

By The TAG Team

The CEO of Movetic, Josh Roush, comes on to help guide food and beverage brands to use social media to grow. Not only does Josh break down concepts like ethos, storytelling, visuals, and influencers, his Tractor Beverages case study highlights messaging success in a clear way. It’s all about experimentation and support for a…

Scaling a Food Brand: Case Study on Tahini [Food & Beverage Marketing, Part 6]

By The TAG Team

Looking for advice on scaling a food brand? Amy Zitelman, co-founder of Soom Foods, a tahini company, stops by to share Soom’s journey from a kitchen startup to a widely distributed product. We talk about: Innovative marketing strategies Amazon marketing and fulfillment Getting on shelves in Whole Foods Traditional PR like Forbes “30 Under…