The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success [YouTube Marketing with AJ Rantz, Part 6]

TikTok Shop success is about more than just trending audio or lucky virality — it’s about authentic storytelling combined with smart strategy across content, community, and commerce. Whether you’re a small business owner, an aspiring content creator, or a brand exploring social commerce, the secret to winning on TikTok lies in understanding how the TikTok…

Read More

Mastering Storytelling and Video Production With Ted Passon [Food and Beverage Marketing – Part 5]

Ted Passon (co-owner of All Ages Productions and award-winning director, writer, producer, and video artist) shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand’s message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance…

Read More

Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing – Part 2]

 Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we highlight the importance of…

Read More

Marketing to Retailers in the Food Industry With Jean-Marc Demers [Food and Beverage Marketing – Part 1]

 Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with expert food and beverage marketer Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlightening episode…

Read More

Marketing Apprenticeships | The Biggest SECRET WEAPON for Marketing ROI

 What is the future of marketing training? Marketing Apprenticeships. Discover how entry-level marketers can be guided to success by mentors paid by government funds, earn digital certifications, and bank real-world experience. These apprentices-turned-marketing-aces can help build your brand or business! Listen now to learn how hiring a marketing apprentice can benefit your marketing efforts.…

Read More