The Agency Guide Case Studies

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HOSTGATOR

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Company Size:
Enterprise
Business Vertical:
Web Services, Hosting, and Cloud Services
Services Needed:
SEO, Content Strategy, Link Acquisition
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THE BRAND

HostGator is a well-known and trusted provider of shared, reseller, virtual private server, and dedicated web hosting that scales "from easy to expert."

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THE CHALLENGE

As one of the biggest names in web hosting, HostGator’s experienced marketing team was very busy with important initiatives. They decided it was time to bring in SEO support to help increase traffic and new trial sign-ups. But searching for and vetting the perfect agency was not something they had enough time to do on their own.

THE SOLUTION

After a deep dive into HostGator's needs and goals, TAG connected them with an award-winning agency known for excellent technical SEO with "Big Agency" experience but also a focus on fresh, customized digital solutions. HostGator was relieved to get pros working right away to help improve their discoverability and conversion rate. Things went so well that HostGator's parent company Endurance International Group escalated the engagement by committing to multiple years with its other brands: Constant Contact, Bluehost, Domain.com, and more.

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THE RESULTS

Assessed keyword rankings and identified top opportunity keywords and pages for internal linking to improve search engine rank.

Improved Click Through Rate (CTR) of pages on the 1st page of Google with lower-than-expected CTR.

Conducted strategic positioning audit based on technical SEO, on-page SEO, content, and off-page SEO.

Optimized content based on meta data analysis, competitor keywords, and topic modeling.

Audited important SEO components, including Schema, site speed, page rendering, XML sitemaps, and more.

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Quote"TAG saved us the extensive time and effort it would have taken to source an SEO agency. They took the time to understand exactly what we needed, so they could nail the agency recommendation the first time around. This saved us hours of research and the hassle of having to vet each agency we came across. If you're looking to hire a new agency, start with TAG - you won't regret it!"

Alexis Krasinski

- Marketing Manager, HostGator
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