What's inside this ebook?
• The fundamentals of how search engines find your business
• The difference between organic SEO and local organic SEO
• How to optimize your “My Google Business Page”
• How local reviews impact local SEO
• Why link building is so important to your local SEO strategy
6 KEY TAKEAWAYS YOU WILL GET FROM THIS EBOOK
Why small businesses need Local SEO
SEO stands for Search Engine Optimization and it is a number of on and off-page tweaks to your content and listings that make it easier for customers searching on Google to find you.
The difference between Organic SEO and Local Organic SEO
There is a geographical component to local SEO, whereby Google (or other search engines) are biasing the results provided to be more aligned with a certain location.
How to access your “My Google Business Page”
Google’s My Business page is one of the single most important aspects of local SEO. It is the main way in which your business is listed on Google.
How to optimize your business for local searches
Now it’s time to actually optimize your website for local SEO greatness. On-page and off-page optimization are both important for obtaining organic results.
How local reviews impact Local SEO
Map listings will place more emphasis on citations and reviews while organic listings favor on-page optimization and link building.
Why link building is so important to your local SEO strategy
Link building is one of the most important factors in determining map placement and is the most important factor in determining where you fall for organic listings.